The New York Times Talks About The Significance Of The Beatles' 1s

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The New York Times has written an extensive piece about the story behind The Beatles' music videos and 1s release: - How the promo films influenced both music culture and society at large, as well as show the bands' relationship to each other, whilst also being a step-by-step revealing of their creative development.

“They were the first and most significant artists of the rock era to embrace the idea of having a visual component to their work (…) They showed that a video doesn’t just have to be a camera focused on a person at a microphone or with a guitar, or a set story or theme — it was more about the quality of the visuals. That really lay the groundwork for what came in the next decade.” Saul Austerlitz, author of “Money for Nothing: A History of Music Video From the Beatles to the White Stripes.

"To Mr. McCartney, the “1” collection was a chance to revisit the friendships at the heart of the Beatles. “It’s a reminder of the great times we had,” he said. “All the humor, it’s heartwarming, like Oh, my God, that’s how we were — there we are being the Beatles! And even for me, that’s fun."”

"Some of the “1” material may seem slight, but Mr. Lindsay-Hogg emphasized how the visuals connect these monumental songs back to their creators. “Sitting in your car, you hear ‘Please Please Me’ or ‘A Day in the Life,’ and it conjures up whatever it does in your own life,” he said. “Seeing these videos, you actually see the Beatles, as they were — it’s a record of how they did it, what they were thinking. I think this is as big a part of their legacy as the recordings.”"

Read the full article,​ here.

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